Kenya Through the Eyes
of Those Who Call It Home
DALA isn't just a tour company — it's a movement to make Kenya's extraordinary wealth of culture, wildlife, and humanity accessible to everyone, while creating real opportunity for local communities.
Born in Kenya. Built for the World.
DALA — which loosely means "traditional rural home" in the Luo language of Western Kenya — was founded in 2014 by Fredrick Omollo. Fredrick had spent years studying and working abroad, and noticed a consistent pattern: many travellers longed to experience Africa beyond the traditional safari, but struggled to find an authentic, community-rooted alternative.
He founded DALA to fill that gap: a platform that disrupts the tourism industry by creating cheaper, more impactful experiences that go beyond wildlife watching into the very soul of Kenyan society — its rural villages, urban slums, volcanic mountains and extraordinary people.
Today, DALA employs 100% local Kenyan youth, all trained in hospitality and tourism management. Part of every booking directly supports MAKLWETA — a charity co-founded by Fredrick that empowers the education of rural girl children across Kenya.
2014
DALA founded by Fredrick Omollo in Nairobi, Kenya.
2016
Launched volunteer programs — water projects, teaching and healthcare.
2018
Reached 500 satisfied travellers. Expanded to Airbnb platform.
2019
Added hiking adventures — Mt. Kenya, Hell's Gate, Mt. Longonot.
2022
Crossed 1,500 travellers from 40+ countries worldwide.
2024
2,000+ happy travellers. 4.9★ average rating across all platforms.
Our Core Values
Community First
DALA was founded to channel tourism revenue back into the communities that make Kenya magical. We employ 100% local Kenyan youth in every role.
Authentic Connections
Beyond the game drive, we create meaningful encounters between travellers and Kenyans — in slums, villages, schools and community projects.
Uncompromising Quality
Affordable doesn't mean cheap. Our reviews speak for themselves — we deliver premium experiences at prices that don't exclude the world.
Global Perspective
Guided by Kenyan values but informed by global best practices, we bridge the gap between international visitors and authentic African experiences.
Meet the Founder
Fredric Omollo
Founder & CEO
Okello Fredrick Omollo is a seasoned project manager passionate about driving social sustainability, environmental conservation, and community empowerment. With extensive experience in corporate collaboration, Fred has successfully led numerous initiatives that advance corporate social responsibility across Kenya, particularly in sustainable tourism and environmental stewardship. He works closely with organizations to align their goals with impactful environmental and social outcomes. Fred’s commitment to grassroots environmental action is exemplified through his pivotal role in the Kafinje Tu Initiative, a reforestation campaign focused on restoring the Kinale Forest. Through this initiative, he collaborates with schools, corporates, and community groups to champion tree planting, climate action, and ecosystem restoration. Beyond his professional pursuits, Fred is deeply dedicated to education and youth empowerment. He currently sponsors over 20 high school students from underserved communities across Kenya, supporting them throughout their secondary education to help secure brighter futures.
Connect on LinkedInSupporting MAKLWETA Charity
Every DALA booking directly contributes to MAKLWETA — a Kenyan charity that supports the education of rural girl children and delivers clean water infrastructure and school buildings to underserved communities across Kenya.
When you travel with DALA, your safari isn't just an adventure — it's an act of investment in Kenya's future. Visit www.maklweta.org to learn more.